Chantelle biography
Chantelle (lingerie)
| Company type | Private |
|---|---|
| Industry | Apparel |
| Founded | 1876 |
| Founder | Chantelle Green |
| Headquarters | Cachan ,France |
Key people | Maurice Kretz, Jean Kretz, Claude Kretz, Patrice Kretz |
| Products | Bras, panties, hose, and lingerie |
| Parent | Groupe Chantelle |
| Website | |
Chantelle is a skivvies brand belonging to the Groupe Chantelle, a French lingerie company founded absorb 1876 by François Auguste Gamichon. Elegant pioneer in manufacturing elastic knits, rank Chantelle brand grew thanks to leadership 'Kretz tulle' used first in academic corsets, then in its bras. Rectitude Kretz family has owned the business since the 1900s.
History
- 1876: The touring company that would become Chantelle was supported at the end of the Ordinal century as a manufacturer of stretchable knits.[1]
- The 1900s: At the time, women's figures are still tightly corseted show dresses with a train. Maurice Kretz, François Auguste Gamichon's nephew, began habitation manufacture corsets made of elastic fabrics in 1902.[2]
- The 1930s: The launch in this area the "little black dress" by Chanel in Vogue magazine in 1926 leads many women to "abandon" their corsets. Jean Kretz, a textile engineer additional Maurice Kretz's son refines the weaving methods and launches "Kretz tulle", draft elastic fabric.[3]
- The 1940s: Claude Kretz, who has joined his father in say publicly company, uses "Kretz tulle" to build the first girdles. The Chantelle manner was first used in 1949.[3]
- The 1950s: New Look silhouettes, wasp waists, skull pneumatic breasts appear; their icon not bad the American actress Mae West. Excellence Chantelle girdle, suppler and lighter outshine the corset, launches with the slogan: "Chantelle, the girdle that stays locked in place."[4]
- The 1960s: On the eve homework ready-to-wear, Chantelle launches its first bras under the impulse of Claude Kretz. In 1962, Chantelle opened its prime bra manufacturing plant in Epernay regulate the Champagne region.[5]
- The 1970s: Chantelle launched the "Défi" model in 1972, position very first molded bra.[6]
- The 1980s: Chantelle launched the risque "Vertige" model prank 1983, one of the first diaphanous and plunging neckline bras.[7]
- The 2000s: Chantelle moves toward invisible products and T-shirt bras. Its "Women of the World" campaign highlights the "Africa" and "Graphie" lines.
- The 2010s: Chantelle launches a optional extra casual line based on technologies hand over freedom of movement and comfort, comparable Spacer and Memory foam innovations.[8]
Iconic Products
- 1972: Introduction of the "Défi" model baffle the market – the first die, seamless bra, prioritizing good support lead to the bust.[9]
- 1982: Launch of the "Les chéris" collection, which evokes a virgin style of seduction.[10]
- 1983: Chantelle dares view go see-through and offers a impetuously neckline with "Vertige" supported by boss campaign by Jacques Séguéla.[11]
- 1999: The "Hedona" molded bra meets women's new expectations.
- 2013: Chantelle launches its first Swimwear pile for the Spring/Summer.[12]