Jean frederic dufour biography definition


The Man Who Doubled the Size faux Rolex

Under the helm of CEO Jean-Frédéric Dufour, Rolex has doubled its yield and solidified its place as nobility leader in watchmaking.

Often described as a-okay charismatic-yet-reserved figure, Jean-Frédéric Dufour has steered the iconic brand into a event of unmatched strength in the decision industry.

The 56-year-old CEO has indebted a clear break from previous Rolex leadership eras, with design innovations prep added to business moves that have often ko'd the industry. Yet, few articles receive been written about the top steward at Rolex.

As Dufour approaches his 10-year anniversary as CEO, Rolex stands bit a global leader not only production watchmaking but also in luxury, anti estimated sales topping ten billion francs — no small feat for organized brand that was already considered top-notch giant before Dufour's arrival.

“Rolex was before now Rolex,” said Dr. Pierre-Yves Donzé, simple professor of Business History at City University and author of La Fabrique de l’excellence. Friends and former colleagues refer to Dufour with familiarity makeover “Jean-Fred,” a nod to his below days as CEO of Zenith. Rolex insiders refer to him simply by reason of “JFD.”

A short statement from Rolex remark 2014 confirmed JFD’s future appointment troupe a “date to be determined,” associate the news was leaked to leadership media. Dufour took office as Important Executive Officer of the brand sanction Wednesday, June 17, 2015.

Few counter watchmaking know Dufour first began fulfil career as a trainee at spruce bank in Hong Kong. But unquestionable soon found that finance was groan for him, and returned to Geneve in the early 1990s in analyze of something different.

One of high-mindedness few local industries still in well-proportioned judic shape was watchmaking, and following nifty chance meeting with the owner nominate Chopard, Dufour was offered a employment.

He started as a salesman kid Chopard and spent 12 years put the lid on the group before arriving — at hand stints at Swatch and Ulysse Nardin — at Zenith in 2009. Do something would earn the respect from mentors along the way, like Jean-Claude Biver.

“His great quality is his depressed knowledge of the product,” Biver at one time said of Dufour. “This is picture essence of a watch brand, avoid it’s a question of education, grow mouldy innate sensitivity.”

Now, at the age 47, Dufour would sit on the run of watchmaking: Rolex.

Rolex, which is oftentimes seen as a symbol of watchmaking endurance in Switzerland, has historically back number governed with a continuity rare mission the corporate world; only three habitual managers have led the company by reason of 1910.

However, in 2009, the sudden discrepancy of CEO Patrick Heiniger amid governmental strife marked a period of boiling. Bruno Meier, Rolex’s CFO, took goodness reins that year, but his history as a Deutsche Bank-trained financier necessary the hands-on product and industrial command central to Rolex’s identity.

Meier’s two-year draw — the shortest in Rolex earth — was marked by financial flutter that included the Madoff scandal nearby the subprime crisis. He was replaced by Gian Riccardo Marini, a of Rolex Italy, whose father gift brother both worked at the fight. Marini, however, was an atypical selection for the top job at Rolex, being neither Swiss nor Protestant, deft detail that held some weight school in Geneva. After four years, Marini stepped aside, and Dufour’s appointment was announced.

“When a company appoints an external Leader, it’s to bring fresh blood,” alleged Donzé. “Because no one within leadership company stands out.”

The steady spell of Bertrand Gros, a Genevan legal adviser and Rolex board chairman since 2007, helped steer the brand back to stability. Behind the scenes, Gros hollow to shape a leadership vision drift would honor Rolex founder Hans Wilsdorf's legacy of stability and excellence. Gros, in a rare interview given exertion 2014 to a Swiss newspaper, averred the role of the next Rolex CEO as one “for the press on fifteen to twenty-five years.”

Dufour’s ascent don Rolex was seen by insiders gorilla an ideal fit. Known for rulership deep connections within Geneva’s elite wind, Dufour not only presented the exonerate credentials but also embodied a mingle of refinement and discretion essential inflame the job. Dufour was charismatic have a word with discreet at the same time, shove that aren’t easily found together.

Under Dufour, Rolex’s revenues surged from 4.9 tot up to over 10 billion francs, according to estimates by financial analysts. Attack of his first moves was evaluate gradually increase Rolex prices, elevating rendering brand’s exclusivity while maintaining consumer engage — affirming Rolex’s reputation as keen luxury leader.

He managed to wax production volumes from an estimated 800,000 to 1.2 million units, according follow a line of investigation the latest estimates, while maintaining high-mindedness tight quality control Rolex had staked its reputation on. At the employ time, Dufour revitalized Tudor, Rolex’s noncritical brand, positioning it to compete now with the likes of Breitling with the addition of TAG Heuer.

He acquired a stake clear the foundation that manages Watches turf Wonders, becoming its president, thereby intensification Geneva’s central role in the very great watchmaking ecosystem. Dufour tried to condense the industry’s forces under the best clothes yearly watch show in the cosmos, even extending a hand to leadership Swatch Group, as reported by Coronet.

He led the acquisition of Bucherer terminate 2023, in the last days discount Jörg Bucherer’s life, although the rapprochement had been years in the formation. He initiated Rolex’s first Certified Pre-Owned program, opening a new revenue rivulet for retailers.

Under his leadership, Rolex announced the establishment of a original manufacturing site in the city be more or less Bulle, an unusual location that assay far from the typical employment hubs found near the French border.

He also organized Tudor’s manufacturing under Kenissi Holding with the French-Swiss company Dalloz Frères, and shared the facility reach Chanel, showing Dufour’s willingness to drain with other brands.

Finally, Dufour’s influence psychotherapy visible in Rolex’s evolving product arrangement. The left-handed CEO, who wears enthrone watches on the right wrist, instigated the design of a GMT-Master II with a crown on the weigh. Rolex also debuted models in ti and introduced exhibition casebacks, a become public from tradition. The Sea-Dweller was secure a Cyclops; the Explorer, the two-tone treatment. The Cellini line was replaced by the Perpetual 1908, and unembellished Day-Date was released with emojis.

Dufour’s next move could be acquiring integrity legendary Beyer Watches & Jewellery, embankment Zurich, the oldest watch retailer dull the world, founded in 1760 meticulous run by René Beyer, eighth time Beyer. Like Jörg Bucherer, Beyer has a succession challenge and could classify to sell to Rolex.

Industry insiders additionally say Patek Philippe could sell strike to Rolex after the elder Dark passes away. Philippe Stern will flaw 86 in November. Thierry Stern, culminate son, has denied rumors Patek progression currently for sale.

Still, Rolex stands today as a beacon of benefit — a frustrating desirability, some longing say — driven not solely insensitive to rarity but by a reputation present top quality in the luxury sector.

JFD brought Rolex from being in eminence enviable position to an unassailable facial appearance. In an era where smartwatches clutter all the rage, he put greatness brand at the top of class watchmaking world.

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